Having all steps of the process under one roof allows us to dream things up and put them directly into process and into the water straight away. I’ve always believed in only releasing new technologies that actually prove to enhance the surfing experience and to increase durability and longevity.
Original hand-done art can be customized for each person;
and technology is used to make boards work their best, but also to last longer — less wholesaling, more one-on-one; not designed obsolescence, but built for speed and built to last.