Peter Mendia has joined Electric’s family of world-class athletes


ELECTRIC_PETER-MENDIAA quintessential power-hack by Peter Mendia. Photo: Electric

SAN CLEMENTE, CA – Electric announced today that free surf veteran Peter Mendia has joined Electric’s family of world-class athletes and ambassadors to represent sunglasses and the brand’s newly launched digital simple tide watch.


“I’m excited to be a part of the Electric family. I have admired the brand’s core style for a long time now. I think it’s a good fit for my surfing lifestyle & I’m honored they see me the same way. “– Peter Mendia


“Pete Mendia is the blue print for power surfing. In a time where most are taking to the air, Pete never fails to impress with his rail game and has always stayed true to his surfing expression. From magazine covers to boat trips with the world’s best surfers, to charging every winter in Hawaii, Pete represents the East Coast on a global scale and doesn’t look to be slowing down anytime soon.” – Ian Foulke, Global Surf & Lifestyle Marketing Manager

Peter Mendia is a Florida native, a 15-year free surf veteran and voted one of the top 5 free surfers in the world by Surfing Magazine. Mendia standing just over 6″1 has an extreme athletic prowess and is recognized for his powerful turns and tubes.

He’s competed in 6 WCT events over the span of his career and has been featured on the covers of Surfer and Surfing magazine. His 2013 Surfer magazine cover (in a addition to a YouTube video that went viral) was from the all time Hurricane Sandy swell that had never before seen waves at Pumphouse, one of Mendia’s hometown breaks.

In addition to traveling the globe searching for the perfect wave, Mendia can be found at “Mendia Boarding School” the surf camp he founded for area youth now in it’s second year. He also dedicates his time to charities such as Share the Stoke. When he’s not surfing or at the surf camp Mendia is spending time with his wife Ali and their two sons Egan and Kepa.

Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.

For more information on Electric please visit: electriccalifornia.com


Fish Project:

Three fishes, same dims, same outlines, same rails, same glass, same blank, three slightly different tail rockers, one different tail, one with glass-ons and a...

Read More

A study in channels

In this slide show are three different channel bottoms. Each of them has a different combination of channels to make each board do different things....

Read More

Thruster vs. Quads

Thruster vs. Quads (….Five fin convertible set-ups….when to ride thruster? When to ride quad?) When trying out a new board with the five fin convertible...

Read More

A tale of longevity

Here’s a tale of longevity: This board was made eight years ago. It’s a standard poly construction, but made with care and attention to detail....

Read More