
Birth of a Board Model
People often ask me, “Where do your ideas come from for new board models? Do you decide to create a new board just for the
People often ask me, “Where do your ideas come from for new board models? Do you decide to create a new board just for the
INDUSTRY NEWS ELECTRIC WELCOMES PETER MENDIA Peter Mendia has joined Electric’s family of world-class athletes BY SURFER | POSTED ON SEPTEMBER 04, 2014 A quintessential
Labor is prior to, and independent of, capital. Capital is only the fruit of labor, and could never have existed if labor had not first
Thruster vs. Quads (….Five fin convertible set-ups….when to ride thruster? When to ride quad?) When trying out a new board with the five fin convertible
TODD’S TAKE: More positive hold and drive off the bottom with springier release out of turns; anyone and everyone will notice the difference. The best
Kepa Mendia // age: 6 // first visit to the American Surfboard Factory checkin out how boards are made with his shaper, Todd & picking
“I wanted to capture some of the essence of the journey that is the custom, handcrafted surfboard. Where old world art techniques collide with futuristic
Is Peter Mendia the king of the roundhouse? This video argues yes. It shows a year’s worth of the big man’s travels and includes clips
ONE NIGHT ONLY, March 28 in select theater’s across the USA. Jack McCoy’s 25th film on surfing. Not a surf movie, a film about surfing. Hawaiian
Nick Rozsa on his 5’9″ x 18 1/2″ x 2 1/4″ G4e+ & 5’7″ x 19″ x 2 1/4″ Carbon Footprint Monsta